Consumers are engaged with Digital Platforms in this era, because it’s easy to digest, engaging and entertaining, and marketers like it because it gives potentially huge return on investment (ROI) through many channels. In which Video plays a very important role in engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms.
Some Stats that Prove Marketers Need Video
1. Informing and Educating
97.5% of marketers state that videos help customers understand products.
Consumers and businesses simply doing a quick internet search to find the best product in their neighbourhood or even in the world where they’ll proceed to order it online; instead don’t need to be sold to.
To this strike down this, marketers in many fields (possibly not all) need to attract audiences with a value-based offer instead of a “sale.” And videos are excellent at giving customers a really close look at a product, service, or even an influencer or teacher.
2. Search Engine Optimization
Over 81% of all traffic would have video by 2021.
Search engines fondness of videos as they see them as high-quality content, using videos in various types of content along with on your main web pages can work wonders for your SEO. Which means incorporating the right keywords, a solid meta description, and also a strong title.
3. Staying Competitive
88 % of businesses are now in the race of video for marketing.
In terms of practicality, a short, unique explainer video can do a world of difference, videos are amazing for getting all sorts these messages out here, and if we think when it comes to guide people on the ins and outs of your particular product. By using storytelling and animated videos and alsounique types of media you can easily catch people’s attention and hold it while they’re actually entertained.
4. Getting Personal
Checked out Facebook Live or Instagram stories? If you’re heading in direction of digital marketing career, you’ll need to learn how to create basic videos and optimize them.
Instagram Stories and Snapchat are best for offering people intimate glimpses or short glances of what you’re up to. Videos are only up for 24-hours so that creates more of a real-time feel. This gives marketers the opportunity to develop ads that are heart of time-sensitive promotions,
- Offering as of face-to-face interaction
- Building brand trust
- Offering audiences casual, interesting updates
5. Boosting Conversions
91% of consumers state that a video plays a role of purchasing medium.
People get an opportunity to see a product in action via an explainer video will buy it. And landing pages are exceptional places to place videos, too. — which boosting conversion rates by up to 80%.
Another reason why video is great for conversions are that, they surprisingly keep people around for long enough to look around the site. This is especially good for those who aren’t big readers. Assuming that people watching a video will stick around for some 2 minutes longer if there’s a video.
Tips for Best Practice Video Marketing
Okay, now you have some amazing reasons for incorporating video in marketing activities, or learning how to create awesome. But how do you actually go with making a video that’s engaging and optimized?
So far, here are some tips.
- Twitter: 45 seconds
- Facebook: 1 minute
- YouTube: 2 minutes
- Instagram: 30 seconds
Other things you’ll want to ensure that include using captions for autoplay and keeping the video on silent if it’s on a landing page will boost your SEO. Landing pages Videos can be very effective but only if they don’t scare viewers away.
Video is one of the most popular and attractive content forms in the world. And in an impersonal digital world, we’re craving connection and personality. We want to see and hear from people in a real-life context.
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Video is not only mastiii! It’s really the best ways to get close to your audience and give them a real glimpse of what you and your business and your clients are doing. The more they know about your good practices, the more likely they are to stick around.