‘Big Data’ Most Trending Topics on the Internet
Everyone seems to be getting more data-obsessed by the day. Open a web browser, and most trending topics will hit you in the face. But how long do these topics last? Is it a day, two, or a week? Trending topics are subjects that experience popularity for a limited duration of time. It could be a popular hashtag or an in-depth topic on various social platforms such as:
- Instagram is growing more popular by the day. Almost everyone is familiar with this famous social platform that allows one to update their status now and then. It has a search space where you can type in a popular hashtag that displays thousands of results. It commands the highest engagement rate than other social media platforms.
- Facebook is also another platform that displays the most trending topics. It contains a wide array of trending topics that show in-network and public trending posts. One fascinating thing about Facebook is that there is no limit to topics you can access.
- Twitter is popularly known for containing hashtag topics on breaking news. It also contains trending topics about politics, businesses, IT, education, manufacturing, and technology. Many organizations use it for advertising their products, while consumers use it to share or rant about a product.
- Pinterest is familiar with DIYs. If you want to learn about fashion, house decoration ideas, how to improve your garden, and more, Pinterest is your go-to platform. Unlike other social platforms, Pinterest targets women’s most trending topics that can impact what they wear, eat, how they clean and arrange their homes, and more.
- Snapchat has gained popularity due to its cool picture lenses that allow one to take photos, record videos with great filters. Besides, it has a discover search bar where you can type any topic which displays in-depth information.
- Google is the first place a person would go to learn about something. It’s quite simple to use where you key in a particular keyword, and it displays numerous information which depends on time and location.
These are a few of the most popular platforms to find the most trending topics on the internet. Some platforms may have unique sites for trending topics, such as Twitter, while others will generally display everything to filter out what you are looking for. Read this complete article by AAM Consultants about most trending topics on the internet.
Advantages of Most Trending Topics
Today, almost everyone relies heavily on what is on the internet. With this in mind, it is worth noting that people search most trending topics on the internet to gain from the information they view.
Foremost, businesses can use information about the most trending topics to know where products are in demand. Suppose an individual rant about the lack of a product in their market and asks for suggestions or substitutes. Your business can take advantage of fulfilling this demand resulting in more sales and profits. However, to achieve this, you need to check the internet regularly. Time is critical, and the demand for a particular product can change within no time if unattended to.
Secondly, most trending topics can allow your business to advertise its products. Suppose your customers post about the value of your new product. Within a few minutes, the topic goes viral. People who were not aware of such products will gain an interest in it, leading to more sales.
Thirdly, monitoring trending topics can help you stay ahead of your competitors. If you know what trends are currently going on in your industry, you can keep up with the changes and adapt to new technology. By this, you can create new products beating your competitors.
Another benefit is that employees can prove value to stakeholders. If the company produces a specific product that goes viral within a short time, the marketing team can use it as proof to stakeholders. They can clear any doubts stakeholders could be having about how the product will perform in the market.
Lastly, as a consumer, you can take advantage of sales and discounts when such topics go viral. Instantly this can save you money and time where you will not move from one store to another. Such trending topics discuss a specific product and highlights where and how you can get it.
Disadvantages of Trending Topics
Trending topics can damage the reputation of your business. This happens when you share something without gathering enough knowledge about it or ignoring the adverse outcomes. If such a story goes viral and the truth reveals itself, later on, it can damage your brand’s reputation, which can take time to rebuild.
Another disadvantage of trending topics is that they don’t last long. You can never be too sure of how effective it can be to promote your business. It will reach a point in time where people will no longer be interested, or rather, a new topic might surface, shifting focus from yours. It would be best to be cautious and look for endless ways to promote your business along with the trending topic.
If you are not up to date with current social media platforms that rank high on SEO or lack the appropriate expertise and tools to research trends, you can miss out on such opportunities.
Now that you know the pros and cons of big data most trending topics on the internet, it’s time to learn how you can plan and take advantage of these topics.
How to Plan for a Trending Topic
Always Have a Plan Beforehand
As easy as it may sound, planning for a trending topic is easier said than done. For one, you can never be too sure of which topic will trend in a given time, how long it will last, or if there will be other topics to beat it. With this in mind, it would be best to plan for topics that are guaranteed to trend and align them with your business goals.
Be Creative Enough
For your topic to be outstanding, you should be creative enough to attract attention from readers and scanners. This way, you can get positive responses where more people will engage in your topic. The more they engage, the higher your topic’s chances of going viral and surviving for a more extended period. To be creative, research, and have facts ready to support your story. Add value by solving a particular problem, along with some humor to attract and increase interest.
Be Prepared Always
Suppose you didn’t research enough about a trend, or you aren’t sure what will trend. It is also good to hop on whenever an opportunity presents itself. This means you should prepare in advance and pounce on a trend when it surfaces. However, you should take extra precautions and ensure you add relevancy to the trending topic. You can also prepare for a trending topic by looking out for future events such as holidays, sports, and others. Prepare for a topic that relates to such events to use in promoting your business.
Involve Your Marketing Team
Another simple way to prepare for a trending topic is by having your marketing team on board. Besides, you should provide the relevant tools and resources they need to prepare for a trending topic. Surprisingly, employees are always helpful when it comes to big data on most trending topics. They are among those who post popular hashtags, and you can have them come up with a topic.
Continually Mine for Ideas
To remain in trend, you should continuously hunt for ideas, data, knowledge that can support your topic to increase traffic. Additionally, you should not limit yourself to one idea only because it aligns with your business. It is always advisable to diversify and dig deep into other topics.
How You Can Take Advantage of Trending Topics
Join a Trend
To start with, you can join an ongoing trend by making comments that will attract likes and reposts. If a person posts about a specific topic, you can comment by adding a relevant question, suggest an alternative or a solution. Your comment will attract people, which can increase clicks to your links.
Use Trending Topics Culture
Trending topics culture means specific topics will always trend no matter the time or situation. Such include technology, health, politics, fitness, nutrition, finance, and more. It would be best to have data to use for a trending topic in such fields.
It is also advisable to research and be up to date on what topic is trending. Keep in mind that you shouldn’t limit yourself to one site. There are thousands of platforms you can use to find out what topic is trending. The most commonly used site is Google’s search engine, where it is easy to find a trending topic on Google trends.
Use Hashtags and Keywords
To take advantage of trending topics, you can use trending terms such as hashtags and specific keywords. This can be a popular word related to a particular topic within your industry. For instance, say you own a dessert shop and want to increase orders. You can Google “order dessert.” You will find trending terms such as “order dessert online” or “desserts online” where you choose to join the trend by selling desserts online or not.
Big data, most trending topics have the power to build or break your business only if you use them correctly. Even so, trending topics never survive for a more extended period. If you cannot keep up with trends now and then, it would be best to use permanent marketing solutions.