6 Simple Social Media Moves To Maintain Your Online Presence
We’ll discuss more about how you can maintain your online presence and get more people to come to your home base.
Many business people back off just because they don’t get a profit when dealing with online sales. Especially if you already have the capital of a website. Which is specially designed for business, product showcase, and with an attractive design.
Increasing website traffic from zero to hundreds of thousands is not easy, there are digital marketing activities that you must do. With the help of explainer videos, you can gain more traffic to your site.
You need to accept that using your creativity to manage your online presence is part of the job too. Here are some tips to get social media traction:
1. No Excuses, Get Started Today
In social media, people are constantly making branding decisions about themselves. From something as simple as a profile picture, you can figure out if someone is an aspiring photographer, a drunken sports fan, or just an aspiring poet.
Insignificant though they may seem, all of these almost imperceptible decisions create the impressions that people are going to have. This includes not only you, but also of the kind of company that you are and the type of services you provide.
2. Don’t Try to Do Everything
Find the channel that you feel will fit your business the most and focus on it. Social networking services connect your list of personal contacts to the lists and profiles of others, giving you a bigger directory of potential associates.
You also have to do analysis before you create an account and be active in one social media. Some social sites are similar but they all can be categorized by different purposes.
Business Insider made an interesting social media demographic that can be useful when considering where you should focus your efforts on.
– If you are building a community presence or want to reach as broad a network as possible, Facebook is right for you. Not only does it have the most users, it is the most-frequently used, which demonstrates a high level of engagement.
– If you are in the B2B industry, LinkedIn is best for you. Most users are in work mode on LinkedIn so it is optimal for peer networking and industry-specific information. Given the high income and education levels of the average LinkedIn user, it offers a distinct audience worth targeting with the right message.
– Pinterest is right for you if you are in an industry with customers who seek to express themselves through visual images. Given Pinterest’s particular popularity among women, it is also the place to be if that is your market target. Inspire and inform them on Pinterest and you can create real engagement.
– Twitter is a great choice for you if you want to reach younger adults. It is also particularly appealing to “information junkies”, so if your business lends itself to the provision of topic-based news or timely insights, Twitter is a great choice. As with Facebook, Twitter is more effective when it is a two-way platform in which you respond to and engage with followers.
– Instagram is for you if you have a visual aspect to what you do and what your customers are interested in. Interestingly, its users often overlap with Twitter, so it can be good as part of a one-two punch. Given Instagram’s appeal to specific ethnic segments and its popularity among urbanites, it can be a good choice for certain market targets.
3. Use as a Retention Tool
You can use your social media as a retention tool too, not just a sales tool. People like or follow you because they’re interested in hearing from you on a regular basis.
Keeping your fans and followers up to date on what’s new and happening with your business or industry will keep them engaged with you and keep your brand top-of-mind. And don’t forget to interact with them, participate in every discussion, and keep the conversation flowing.
Pay attention when someone you follow posts something that interests you or moves you and be sure to reach out. If someone takes the time to retweet something you post–certainly if they take the time to make a specific comment–a simple thank you back goes a long way.
And encourage sharing. Link back to your website content. Encourage people to give comments and share the content that they enjoy, like a short video about your product or service. It will eventually draw more traffic to your website.
Social media is about creating a dialogue. When you have a discussion with a customer or prospect, the communication is much more fulfilling and much more profitable. Know how to be a part of your community and create great content or conversations that will raise awareness and increase sales.
4. Be Helpful
Share content or information that you find helpful. Try to post a specific piece of information to which people can react, or an explicit question to answer. Don’t be afraid to get a little personal, especially if you use your own account.
Including tidbits like hobbies or your favorite music can make your page more inviting and more personable. These updates let others know that there is a person behind your account. Some personal information is valuable, because it may create a bond with a customer.
You can also offer special promotions exclusively to followers. Reward your customer through a time limited discount, free shipping, or special treat. Be creative about it. Sprinkles Cupcakes uses Twitter to send out daily promotional offers and asks customers to whisper a “password” to receive a free treat. This has helped the company draw more than 17,000 followers.
5. Harness Your Expertise
Sharing knowledge you’ve gathered through your trade can go a long way toward boosting your brand. You have to remember though, resist the temptation to set up a feed that posts everything related to a topic or an interest.
Not only can this be very annoying to your followers, it lessens your credibility. It’s embarrassing when someone asks you about your opinion on something you shared and you have no idea what they’re talking about.
You can ask for advice from others and at the same time intentionally look to answer questions posed across social media. This is a great way to learn about a topic and start a dialogue with someone new.
6. Stay Positive Or Stay Silent
Make amends with dissatisfied customers — quickly, to prevent negative word of mouth. Using an authentic voice, demonstrating you’re listening and sorry for their displeasure, and providing fast solutions can go a long way in converting disgruntled customers into fans who feel valued.
The quicker you can reach out, the better. Don’t go on the defensive. A harsh rebuke of your business online can not only bruise your ego but also hurt your livelihood. Resist the temptation to lash out in public. When confronted with customer negativity, your best response is to answer complaints with facts, and criticisms with understanding.
This allows you to address problems quickly, squelch rumors, and feed information to your customer base. Privately respond to bad reviewers and encourage them to meet in person, or talk on the phone, if possible.
You need to keep in mind that you can’t please everyone, so remember to stay away from haters. The Internet can be a highly distracted place. If you disengage, people will eventually find something or someone else to pick on.
At the end, it’s about all of you, so never fake it. Nobody likes fake things. When users decide whether to follow you, most evaluate the totality of your social media account. They will look at your last page or so of updates. They want to see that you are interesting, engaged, and that what you share is useful. That is why it is important to keep using genuine voice (as in sounding human rather than corporate) when posting links or information to your company’s social media pages. Don’t try to create a stand-in for yourself. Don’t pretend to be someone else.